LIBROS DEL AUTOR: talia wolf

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  • Emotional Targeting
    Talia Wolf
    Business decisions are made with spreadsheets and logic....At least, that’s what we tell ourselves.BUT the science says otherwise. Every decision (even in B2B) is fundamentally emotional. Yet companies continue optimizing features and pricing while conversion rates barely budge, staying trapped on the deadly hamster wheel of optimization.In Emotional Targeting, Talia Wolf share...
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    16,32 €