LIBROS DEL AUTOR: t kenn gaither

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  • International Public Relations
    Patricia A. Curtin / T. Kenn Gaither
    International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and to the accompanying practice matrix to explain public relations techniques and practices in a variety of regu...
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    227,92 €