LIBROS DEL AUTOR: svend hollensen

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  • The Quintessence of Marketing
    Marc Opresnik / Nils Bickhoff / Svend Hollensen
    What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic se...
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