LIBROS DEL AUTOR: sven brodmerkel

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  • Brand Machines, Sensory Media and Calculative Culture
    Nicholas Carah / Sven Brodmerkel
    This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions.With the shift fro...
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