LIBROS DEL AUTOR: suzan boztepe

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  • Design for Global Markets
    Suzan Boztepe
    In a global economy, no company can safely assumethat their products will be accepted in foreignmarkets. The main challenge is to understand and meetthe latent needs of culturally diverse groups.This book examines from users’ perspective the issueof developing new products for global markets. Giventhat the primary goal of any design is to createvalue for users, Boztepe argues t...
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    72,92 €