LIBROS DEL AUTOR: susanna priest

4 resultados para LIBROS DEL AUTOR: susanna priest

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  • Communicating Climate Change
    Susanna Priest
    This book asks and answers the question of what communication research and other social sciences can offer that will help the global community to address climate change by identifying the conditions that can persuade audiences and encourage collective action on climate. While scientists often expect that teaching people the scientific facts will change their minds about climate...
    Disponible

    97,50 €

  • Nanotechnology and the Public
    Susanna Hornig Priest
    From nuclear power to gene therapy to the automobile, history shows that it is useful to encourage and facilitate public discussion about new technologies and their potential dangers. Part of the series Perspectives in Nanotechnology, Nanotechnology and the Public: Risk Perception and Risk Communication assesses results from focus groups, interviews, and other resources to prov...
    Disponible

    70,76 €

  • Doing Media Research
    Susanna Hornig Priest
    Emphasizing conceptual understanding rather thanalgebra, Doing Media Research: An Introduction provides comprehensivecoverage of both quantitative and qualitative social science methodsused in research about the media and its role in society. Using straightforwardlanguage, author Susanna Hornig Priest shows students exactly how to design andimplement meaningful small-scale rese...
    Disponible

    273,97 €

  • Grain of Truth
    Susanna Hornig Priest
    A Grain of Truth debunks the myth that growing public distrust of genetically modified organisms can be attributed to scientific illiteracy or sensationalistic news stories. Arguing neither for nor against genetic engineering and other forms of biotechnology, this book charges both media and industry with ignoring the concerns of the general public and encourages greater public...
    Disponible

    62,03 €