LIBROS DEL AUTOR: susan rucci

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  • Crisis Management in the Age of Social Media
    Louis Capozzi / Susan Rucci
    Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an 'instant crisis'-an instant crisis example is when Verizon added a $2 charge for all their cu...
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