LIBROS DEL AUTOR: susan de bonis

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  • The Media Business
    Susan De Bonis
    The Media Business helps students successfully make the transition from academia into the media industry, particularly into careers in sales.The book introduces students to the business of media in all its forms—print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and ...
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    66,93 €