LIBROS DEL AUTOR: sung un yang

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  • Reputation Management for Organizations- Effects of Organization-Public Relationships
    Sung-Un Yang
    In recent years, organizations have demanded evidence that communicationmanagement is effective. Consequently, professionals and scholars alike havelooked for the key concepts to establish the value of communictionmanagement practice. The terms 'relationships' and 'reputation' haveemerged as the focal concepts in explaining the purpose and value oforganizational communication m...
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