LIBROS DEL AUTOR: sumesh singh dadwal

2 resultados para LIBROS DEL AUTOR: sumesh singh dadwal

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  • The Dark Side of Marketing
    Pawan Kumar / Sanjay Modi / Sumesh Singh Dadwal
    This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour. It looks at what remedial actions can be taken to have sustainable, ethical and recuperative marketing. Taking an interdisciplinary approach, this book delves into the history...
    Disponible

    218,40 €

  • Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
    Sumesh Singh Dadwal
    Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns a...
    Disponible

    426,50 €