LIBROS DEL AUTOR: sukhmani virk

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  • Effectiveness of Television Advertising of FMCG’S
    Bikramjit Singh Hundal / Sukhmani Virk
    Today, the only constant thing in an evolving market is the change in consumer dynamics. Over a period of time, the Indian market has come to stand as distinctly divided like the religions and castes of India. The Indian markets are categorised into urban and rural markets and each of these markets have its own characteristics and potential. Today, rural markets are the focus o...
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