LIBROS DEL AUTOR: sue adkins

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  • Cause Related Marketing
    Sue Adkins
    Cause Related Marketing’s time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. ’Cau...
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    106,69 €