LIBROS DEL AUTOR: subba rao chaganti

19 resultados para LIBROS DEL AUTOR: subba rao chaganti

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  • Pharma Archetypes
    Subba Rao Chaganti
    In today’s complex healthcare environment, pharmaceutical brands face a unique challenge: how do you build emotional connection while maintaining scientific credibility? How do you stand out in crowded therapeutic categories while complying with strict regulatory requirements? How do you engage with diverse stakeholders who approach healthcare decisions from fundamentally diffe...
    Disponible

    31,29 €

  • Beyond the Molecule
    Subba Rao Chaganti
    In the complex world of pharmaceutical marketing, the difference between confusion and clarity often comes down to one thing: the right metaphor.           Why are some health messages instantly understood while others leave patients puzzled?           This groundbreaking guide reveals how carefully crafted metaphors transform complicated science into concepts that connect with...
    Disponible

    30,34 €

  • The Voices Within Your Body Speaks
    Subba Rao Chaganti
    What if your organs could tell their own stories?Hello. It’s me, your brain. This entire conversation is happening inside me. I’m talking to myself about myself, which is either the height of narcissism or the ultimate philosophical puzzle...For the first time, your body has a voice.The Voices Within: Your Body Speaks takes you on an incredible journey inside yourself, where yo...
    Disponible

    30,51 €

  • Storytelling in Pharma Marketing
    Subba Rao Chaganti
    How do you make your message stand out in an industry driven by science and data? The answer lies in storytelling-the most powerful tool in a marketer’s arsenal.            Storytelling in Pharma Marketing unravels the art and science of crafting narratives that build trust, engage stakeholders, and drive meaningful action. Whether you’re communicating with healthcare professio...
    Disponible

    36,41 €

  • Whispering to AI
    Subba rao Chaganti
    Whispering to AI: Prompt Engineering for Pharma Brand Managers isn’t just another marketing guide. It’s your secret weapon to unlocking the power ofAI in pharma.Inside, you’ll learn how to use AI to:• Craft messages that speak to yourpatients.Forget generic ads - let AI help you create personalized, connected experiences.• Unleash your creativity.AI isn’t here to replace you;it...
    Disponible

    30,37 €

  • Sentiment Analysis for Pharma Marketers
    Subba Rao Chaganti
    In today’s data-driven world, the patient’s voice is more powerful than ever. But can you hear it?Sentiment Analysis for Pharma Marketers equips you to harness the transformative power of sentiment analysis. Go beyond basic metrics and discover a goldmine of nuanced patient insights hidden within online conversations, reviews, and social media data.•       Understand the 'why' ...
    Disponible

    30,46 €

  • The Pharma Product Manager
    Subba Rao Chaganti
    Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation. This essential guide equips you with the knowledge, skills, and strategies needed to thrive in a digital age where innovat...
    Disponible

    52,70 €

  • Design Thinking for Pharma
    Subba Rao Chaganti
    The pharmaceutical industry is at a crossroads. Traditional marketing tactics no longer resonate with patients who demand empathy, understanding and personalized experiences.This book offers a transformative approach. Through design thinking, you’ll learn to:¨         Empathize: Deeply understand patient needs, fears and aspirations.¨         Ideate: Generate innovative solutio...
    Disponible

    36,48 €

  • The Synergy of Minds
    Subba Rao Chaganti
    The future of pharmaceutical marketing is here. It’s not just about pills and potions. It’s about an audacious symphony where human ingenuity dances with artificial intelligence. This is the world you’ll discover in 'The Synergy of Minds,' a book that:• Cracks the code of AI-powered pharma marketing, empowering healthcare professionals with personalized medical information, ins...
    Disponible

    42,22 €

  • A to Z of Pharmaceutical Marketing -World’s First and Only Encyclopedia, Volume 1
    Subba Rao Chaganti
    Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Zof Pharmaceutical Marketing, the World’s First-and-Only Enclopedia?Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Ma...
    Disponible

    57,84 €

  • A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2
    Subba Rao Chaganti
    Unveiling the Alchemy of Pharma Marketing: Why You Need theA to Zof Pharmaceutical Marketing, the World’s First-and-Only Enclopedia?Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Mar...
    Disponible

    53,71 €

  • Transactional to Transformational Marketing in Pharma
    Subba Rao Chaganti
    Despite its great contribution to improving the health and well-being of people and saving countless lives worldwide for over a century, the modern pharmaceutical industry has continued to fall from grace in public perception for the last ten to fifteen years.While there are many reasons, such as ever-escalating prices denying access to many patients, unethical business practic...
    Disponible

    36,00 €

  • Brand Positioning in Pharma
    Subba Rao Chaganti
    Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing?Two reasons. Firstly, Brand Positioning is not a marketing framework but a Found...
    Disponible

    33,65 €

  • Reimagine Pharma Marketing
    Subba Rao Chaganti
    The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and...
    Disponible

    53,71 €

  • Cracking the Generics Code
    Subba Rao Chaganti
    Cracking the Generics Code unravels the mystery of the DNA for success in the international generic drug markets. The key to the generics code is a synthesis of insights gained from a detailed study of twenty leading players.A detailed analysis of these twenty companies reveals the success code of ’Ten essential elements of a winning strategy.’ The book presents insights gleane...
    Disponible

    45,56 €

  • Digital Pharma Marketing Playbook
    Subba Rao Chaganti
    Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students...
    Disponible

    47,37 €

  • Bullseyes and Blunders
    Subba Rao Chaganti
    Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world’s renowned pharmaceutical marketers built, launched, defended ...
    Disponible

    45,35 €

  • Pharmaceutical marketing in India
    Subba Rao Chaganti
    Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary E...
    Disponible

    45,14 €

  • Compete or Forfeit!
    Subba Rao Chaganti
    The pharmaceutical world is not flat. Only three regions - (North America, Western Europe and Japan), which inhabit a mere 13 per cent of population account for over 80 per cent of world pharmaceutical market. This is however changing mainly due to the rapid genericization driven by the winds of declining R&D productivity, vanishing market exclusivities consequent to patent exp...
    Disponible

    70,63 €