LIBROS DEL AUTOR: subba rao chaganti

16 resultados para LIBROS DEL AUTOR: subba rao chaganti

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  • Advertising in the Age of Generative AI
    Subba Rao Chaganti
    The future of advertising isn’t coming. It’s already here.Artificial intelligence is no longer just automating media buying or crunching data behind the scenes. Generative AI is now shaping ideas, writing copy, designing visuals, personalizing experiences, and transforming how agencies and brands create value.Advertising in the Age of Generative AI is the essential guide for ma...
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    21,22 €

  • Marketing Fundamentals
    Subba Rao Chaganti
    In an era defined by digital disruption, hyper-competition, and customer empowerment, understanding marketing is more essential than ever. Marketing Fundamentals offers a comprehensive, contemporary, and practical foundation in marketing, blending time-tested principles with real-world insights drawn from leading global and Indian brands. From segmentation and positioning to di...
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    32,79 €

  • The Digital Marketer’s Playbook
    Subba Rao Chaganti
    Marketing has changed forever. Have you?In a world where customers scroll faster than brands can speak, The Digital Marketer’s Playbook shows you how not just to keep up-but lead.This is more than a textbook. It is a field guide for the modern marketer navigating an era defined by algorithms, micro-moments, and infinite choice. Whether you are a student stepping into the digita...
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    76,32 €

  • Sardar Patel
    Subba Rao Chaganti
    The Leader Who United a Nation When India achieved independence in 1947, it was not yet a nation. It was a fragile mosaic of more than 565 princely states, divided loyalties, and uncertain sovereignty. Freedom had been won-but unity was not guaranteed.One man ensured that it would endure.Sardar Patel: The Iron Man of India is the definitive biography of the quiet strategist who...
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    22,25 €

  • The Inner Game of Marketing
    Subba Rao Chaganti
    What if the secret to breakthrough marketing isn’t learning more techniques-but removing the internal obstacles that prevent your best work from emerging?In a world where consumers are bombarded with 5,000+ marketing messages daily, why do some campaigns cut through the noise effortlessly, while others despite sophisticated execution-disappear into the background?The answer lie...
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    27,58 €

  • Tarun Gupta
    Subba Rao Chaganti
    The Man Who Taught Marketing to the Indian Pharmaceutical IndustryHow does an entire industry learn to think like a profession?Before pharmaceutical marketing in India became disciplined, data-driven, and system-led, it was energetic but fragmented-driven more by individuals than institutions. One man quietly changed that.The Man Who Taught Marketing to the Indian Pharmaceutica...
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    26,06 €

  • Level Up
    Subba Rao Chaganti
    How Playful Innovation is Reshaping Engagement in HealthcareIn an era where attention is the new currency and motivation the rarest commodity, pharmaceutical marketing faces a quiet crisis: disengaged patients, overwhelmed physicians, and sales reps lost in a sea of static training. Yet, beneath the surface of missed doses and unread emails, a solution has emerged, not from the...
    Disponible

    30,84 €

  • Breaking Through
    Subba Rao Chaganti
    When Dr. Arjun Malhotra walked away from his secure job at India’s largest pharmaceutical company, he had nothing but a bold vision and a cramped garage in Hyderabad. Thirty years later, his company stands among the world’s top five generic drug manufacturers, with breakthrough innovations saving millions of lives across six continents. But this isn’t just another rags-to-riche...
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    60,83 €

  • Code to Cure
    Subba Rao Chaganti
    When medicine is written in code, how do you market the cure?A quiet revolution is reshaping healthcare. From video games prescribed for ADHD to AI-powered platforms preventing diabetes, digital therapeutics (DTx) are no longer experiments-they are becoming medicine itself. And with this shift comes an urgent question for pharma: how do we market therapies made not of molecules...
    Disponible

    29,06 €

  • The Wearable Edge
    Subba Rao Chaganti
    What if your heart rate could trigger a message of hope?What if your skin, your sleep, your steps-not just your symptoms-could guide pharmaceutical innovation?In an era where data pulses from the human body in real-time, The Wearable Edge explores a bold new frontier where pharmaceutical marketing meets biosensors, AI, and human behavior. This isn’t a book about gadgets. It’s a...
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    30,89 €

  • Navigating the AI Revolution
    Subba Rao Chaganti
    What does it mean to be human in the age of artificial intelligence?As Al reshapes every corner of our lives-from work and education to health, creativity, and relationships-humanity faces a profound choice: will we drift into a future defined by algorithms, or will we actively shape one that reflects our values, dignity, and purpose?In Human Futures, Subba Rao Chaganti offers ...
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    30,77 €

  • Pharma Archetypes
    Subba Rao Chaganti
    In today’s complex healthcare environment, pharmaceutical brands face a unique challenge: how do you build emotional connection while maintaining scientific credibility? How do you stand out in crowded therapeutic categories while complying with strict regulatory requirements? How do you engage with diverse stakeholders who approach healthcare decisions from fundamentally diffe...
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    31,29 €

  • The Pharma Product Manager
    Subba Rao Chaganti
    Step into the future of pharmaceutical product management with The Pharma Product Manager: Handbook for Navigating the Digital Frontier. As the healthcare industry evolves rapidly, pharmaceutical product managers are at the forefront of this transformation. This essential guide equips you with the knowledge, skills, and strategies needed to thrive in a digital age where innovat...
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    52,70 €

  • The Synergy of Minds
    Subba Rao Chaganti
    The future of pharmaceutical marketing is here. It’s not just about pills and potions. It’s about an audacious symphony where human ingenuity dances with artificial intelligence. This is the world you’ll discover in 'The Synergy of Minds,' a book that:• Cracks the code of AI-powered pharma marketing, empowering healthcare professionals with personalized medical information, ins...
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    42,22 €

  • A to Z of Pharmaceutical Marketing -Worlds First and Only Encyclopedia, Volume 2
    Subba Rao Chaganti
    Unveiling the Alchemy of Pharma Marketing: Why You Need theA to Zof Pharmaceutical Marketing, the World’s First-and-Only Enclopedia?Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Mar...
    Disponible

    53,71 €

  • A to Z of Pharmaceutical Marketing -World’s First and Only Encyclopedia, Volume 1
    Subba Rao Chaganti
    Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Zof Pharmaceutical Marketing, the World’s First-and-Only Enclopedia?Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Ma...
    Disponible

    57,84 €