LIBROS DEL AUTOR: stewart pearson

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  • Building Brands Directly
    Stewart Pearson
    New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major b...
    Disponible

    65,55 €