LIBROS DEL AUTOR: steven mcristol

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  • Simplicity Marketing
    Peter Sealey / Steven M. Cristol / Steven MCristol
    For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in produ...
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    17,25 €