LIBROS DEL AUTOR: steve weiss

2 resultados para LIBROS DEL AUTOR: steve weiss

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  • Project Analysis in Developing Countries
    John Weiss / Steve Curry
    This updated new edition explores the techniques used to assess the economic impact of projects in developing countries. Blending an academic understanding of economics and development with an accessible style and practical advice, the costs and benefits of investment projects, an important mechanism for economic development, are assessed to ensure that resource allocation is a...
    Disponible

    76,11 €

  • The Consistent Consumer Revised and Expanded
    Ken Beller / Louis Patler / Steve Weiss
    Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and...
    Disponible

    22,65 €