LIBROS DEL AUTOR: steve weiss

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  • The Consistent Consumer Revised and Expanded
    Ken Beller / Louis Patler / Steve Weiss
    Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and...
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    22,65 €