LIBROS DEL AUTOR: steve ogden barnes

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  • Sales Promotion Decision Making
    Stella Minahan / Steve Ogden-Barnes
    Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sa...
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    18,55 €