LIBROS DEL AUTOR: stephen w marshall

2 resultados para LIBROS DEL AUTOR: stephen w marshall

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  • The Status of Public Relations in Russia
    Inga L. Ragozina / Inga LRagozina / Stephen W. Marshall / Stephen WMarshall
    This study explores the emergence of the profession of public relations in the recently democratic Russian Federation. The significance of this research is embedded in the need to understand the status of public relations in Russia, where few studies about public relations have been conducted. The purpose was to identify whether public relations practitioners in Russia practice...
    Disponible

    76,44 €

  • Television Advertising That Works
    Marilyn S. Roberts / Stephen W. Marshall
    The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from 'effective' campaigns. This work...
    Disponible

    107,35 €