LIBROS DEL AUTOR: stephen w brown

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  • Profiting From Services and Solutions
    Mary Jo Bitner / Stephen W. Brown / Stephen WBrown / Valarie A. Zeithaml / Valarie AZeithaml
    Designed for executives of companies that manufacture or sellproducts and students in an MBA program, this book outlinesthe challenges of launching a service and solutions businesswithin a product-oriented organization. You might view servicesand solutions as a means to financial growth, reducedrevenue volatility, greater differentiation from the competition,increased share of ...
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    18,68 €