LIBROS DEL AUTOR: stephen lwearing

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  • Marketing National Parks for Sustainable Tourism
    John Tower / Stephen L. Wearing / Stephen LWearing / Stephen Schweinsberg
    This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these princi...
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    52,23 €