LIBROS DEL AUTOR: stephanie hintze

1 resultados para LIBROS DEL AUTOR: stephanie hintze

stephanie hintze Eliminar filtro Quitar filtros
  • Value Chain Marketing
    Stephanie Hintze
    ​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the ...
    Disponible

    66,34 €