LIBROS DEL AUTOR: stella minahan

3 resultados para LIBROS DEL AUTOR: stella minahan

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  • Sales Promotion Decision Making
    Stella Minahan / Steve Ogden-Barnes
    Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sa...
    Disponible

    18,55 €

  • The Inscrutable Shopper
    Stella Minahan
    The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to con...
    Disponible

    18,54 €

  • Consumer Behavior
    Patricia Huddleston / Stella Minahan
    Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.This book details facts ...
    Disponible

    18,64 €