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LIBROS DEL AUTOR: stefanie schmaus

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A Brand Identity for the Frisian Wadden Sea. Destination Branding on the Basis of Destination Image Analysis

Stefanie Schmaus

In today's globalized world, leisure tourism is an important economic factor for many regions and the number of travelers increases every year. Since the destination market in an increasingly internationalized world offers a plentitude of options and competition is high, travellers can choose from a wide range of places to visit, while at the same time destination selection has...

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32,16 €