LIBROS DEL AUTOR: stefan waller

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  • Brand and Myth
    Stefan Waller
    Brand and MythA Cultural-Philosophical ConsiderationBrands reflect the desires of the modern individual. In Nike, it’s the hope of achieving success by simply doing it; in a Mercedes, it’s the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long ...
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