LIBROS DEL AUTOR: stefan rthallmaier

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  • Customer Co-Design
    Stefan R. Thallmaier / Stefan RThallmaier
    Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the a...
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    66,67 €