LIBROS DEL AUTOR: stefan h worm

1 resultados para LIBROS DEL AUTOR: stefan h worm

stefan h worm Eliminar filtro Quitar filtros
  • Ingredient Branding as a Brand Building Instrument
    Stefan H. Worm
    The use of co-branded ingredients has become a popular means of improving customer response to brand extensions. Research in this area has however been limited to the host brand`s perspective. The present study shifts the focus to the ingredient brand`s perspective. The author develops a framework to examine how ingredient brands are affected when featuring co-branded extension...
    Disponible

    60,49 €