LIBROS DEL AUTOR: stefan elsner

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  • Retail Internationalization
    Stefan Elsner
    The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that reta...
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    66,76 €