LIBROS DEL AUTOR: soukaina jeddi

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  • Semiolinguistic analysis of the advertising poster
    Noraddine BARI / Soukaina Jeddi
    This book attempts to analyze the advertising discourse conveyed through the advertising poster in the light of semilinguistic theoretical and methodological tools. Indeed, the advertising message is conceived according to complex semilinguistic strategies in order to better arouse the interest of the target audience. How do iconic and linguistic signs fit together in the adver...
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