LIBROS DEL AUTOR: soren hougaard

2 resultados para LIBROS DEL AUTOR: soren hougaard

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  • The Relationship Marketer
    Mogens Bjerre / Soren Hougaard
    In 'The Relationship Marketer', Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or 'you and me') is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to o...
    Disponible

    66,53 €

  • The Business Idea
    Soren Hougaard
    and Summary.- Entrepreneurship as a competency.- Creative market insight.- The window of opportunity.- Creation of the business concept.- Entry barriers to markets.- Strategies for market entry.- The positive influence of competitors.- Entrepreneurship and business ideas in the embryonic market. ...
    Disponible

    134,19 €