LIBROS DEL AUTOR: somjit barat

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  • Grocery Shopping and Coupon Usage Behavior
    Somjit Barat
    In this book, based on data gathered from more 2,500 grocery coupon users, the author shows how coupons can negatively impact the sales of the promoted product. Not only do coupons discourage the purchase of the product in question but under certain circumstances coupons actually encourage purchase of the competitor’s product. In addition to several landmark revelations, the au...
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    60,52 €