LIBROS DEL AUTOR: smith wilhelmina

1 resultados para LIBROS DEL AUTOR: smith wilhelmina

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  • The impact of internet marketing on business profitability
    Afolabi Bola / Matikiti Rosemary / Smith Wilhelmina
    The work is basically on the usage of internet marketing in the hospitality sector. The work examines how the use of internet marketing can enhance business profitability and how a moderating variable (experience) can affect the relationship between internet marketing usage and business profitability.Business profitability was measured using four variables which are sales volum...
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    94,95 €