LIBROS DEL AUTOR: simren matharu

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  • Advertising Fashion Brands to the UK Ethnic Market
    SIMREN MATHARU
    This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perception...
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    60,58 €