LIBROS DEL AUTOR: simon majaro

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  • Marketing in Perspective (RLE Marketing)
    Simon Majaro
    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for succes...
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    88,11 €