LIBROS DEL AUTOR: silvia schon

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  • Cultural Values in Chinese Advertising
    Silvia Schön
    ’Success depends upon previous preparation, and without such preparation there is sure to be failure.’These words from the Chinese philosopher Confucius should be taken to heart by every company planning operations in China. The role of advertising is crucial as it is the first point of contact between consumer and product/ brand. Cultural misunderstandings can happen easily an...
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    60,18 €