LIBROS DEL AUTOR: silke freitag

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  • Increasing Customer Loyalty via Mobile Customer Relationship Management
    Silke Freitag
    Inhaltsangabe:Abstract: The main objective of this research was to find out and demonstrate how companies can manage to maintain and increase their customer’s loyalty with the help of Customer Relationship Management in today’s wireless world. Due to the growing convergence of the Internet and the mobile phone, competition between companies is considerably increasing. In orde...
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    57,25 €