LIBROS DEL AUTOR: sigrid uray

1 resultados para LIBROS DEL AUTOR: sigrid uray

sigrid uray Eliminar filtro Quitar filtros
  • Image and Brand Transfer in the Service Industry
    Sigrid Uray
    Its brand and image have always been a core interest of a market-oriented company. It is important to define and maintain a company’s competitive advantages in order to achieve superior results. It has become more and more difficult for companies to position their brands and to defend this positioning on the long run. A company must decide on the effective use of its resources ...
    Disponible

    72,81 €