LIBROS DEL AUTOR: shelby d hunt

13 resultados para LIBROS DEL AUTOR: shelby d hunt

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  • Marketing Theory
    Shelby D. Hunt / Vibrant Publishers
    Dive into the essential foundations of marketing with Marketing Theory: The Nature and Scope of Marketing by Shelby D. Hunt. This insightful book explores the theoretical underpinnings of marketing, examining its key functions, societal impacts, and future directions. Known for his rigorous research and thought-provoking analysis, Hunt delves into the core aspects of marketing ...
    Disponible

    86,00 €

  • Marketing Theory
    Shelby D. Hunt / Vibrant Publishers
    Philosophy of Science: Foundations of Marketing by Shelby D. Hunt explores the critical intersections of marketing and philosophy, grounding modern marketing theory in well-established scientific principles. This essential volume delves into key questions about the nature and validity of marketing knowledge, tackling complex concepts such as realism vs. relativism, the role of ...
    Disponible

    86,23 €

  • Marketing Theory
    Shelby D. Hunt / Vibrant Publishers
    Explore the foundational debates shaping marketing thought with Philosophy of Science: Controversies in Marketing by Shelby D. Hunt. This book delves into the philosophical underpinnings of marketing theories, unraveling the discussions on realism vs. relativism, the nature of scientific progress, and the role of methodology in marketing research. Hunt presents a rigorous analy...
    Disponible

    85,68 €

  • Channels of Distribution
    Shelby D. Hunt / Vibrant Publishers
    'Channels of Distribution' by Shelby D. Hunt offers a comprehensive exploration of the intricate systems and strategies involved in delivering goods and services from producers to consumers. Hunt, a distinguished authority in marketing theory, sheds light on the complexities of distribution channels and their critical role in a business’s success. This book delves into the key ...
    Disponible

    86,15 €

  • Macromarketing, Ethics, and Social Responsibility
    Shelby D. Hunt / Vibrant Publishers
    'Macromarketing, Ethics, and Social Responsibility: The Development Period' by Shelby D. Hunt delves into the intersection of marketing, ethics, and societal responsibility during the critical developmental phase of macromarketing. This book explores the historical evolution of ethical standards in marketing and the growing emphasis on corporate social responsibility. Hunt pres...
    Disponible

    85,95 €

  • Macromarketing, Ethics, and Social Responsibility
    Shelby D. Hunt / Vibrant Publishers
    Macromarketing, Ethics, and Social Responsibility: The Research Tradition Period by Shelby D. Hunt explores the intersection of marketing and its larger societal impact. This comprehensive book dives into the pivotal role of macromarketing in addressing critical social challenges, including ethical dilemmas, sustainability, and corporate social responsibility. Highlighting rese...
    Disponible

    85,58 €

  • Marketing Management and Strategy
    Shelby D. Hunt / Vibrant Publishers
    Marketing Management and Strategy' by Shelby D. Hunt is a comprehensive guide that delves into the core principles and strategies essential for effective marketing management. This insightful book offers an in-depth look at strategic decision-making, market analysis, and the application of innovative marketing tactics in today’s dynamic business environment. Dr. Hunt emphasizes...
    Disponible

    85,09 €

  • Relationship Marketing
    Shelby D. Hunt / Vibrant Publishers
    'Relationship Marketing' by Shelby D. Hunt provides an in-depth exploration of the evolving landscape of marketing strategies focused on long-term customer relationships. This book delves into the principles and practices of relationship marketing, offering both theoretical foundations and practical applications. Hunt’s approach emphasizes the importance of fostering strong, la...
    Disponible

    85,91 €

  • Resource-Advantage Theory
    Shelby D. Hunt / Vibrant Publishers
    Resource-Advantage Theory: The Development Period by Shelby D. Hunt explores the origins and evolution of Resource-Advantage (R-A) theory, offering a comprehensive analysis of its development as a cornerstone of marketing thought. With a focus on the foundational principles and key milestones, this book delves into how R-A theory has influenced modern marketing strategies, emph...
    Disponible

    85,66 €

  • Resource-Advantage Theory
    Shelby D. Hunt / Vibrant Publishers
    'Resource-Advantage Theory: The Research Tradition Period' by Shelby D. Hunt offers a comprehensive exploration of the foundational research underpinning the Resource-Advantage (R-A) theory in marketing. The book delves into the evolution and key contributions of the R-A theory, analyzing how it has shaped contemporary marketing practices and provided valuable insights into com...
    Disponible

    85,61 €

  • Marketing Management and Strategy
    Shelby D. Hunt / Vibrant Publishers
    Marketing Management and Strategy' by Shelby D. Hunt is a comprehensive guide that delves into the core principles and strategies essential for effective marketing management. This insightful book offers an in-depth look at strategic decision-making, market analysis, and the application of innovative marketing tactics in today’s dynamic business environment. Dr. Hunt emphasizes...
    Disponible

    104,46 €

  • Controversy in Marketing Theory
    Shelby D. Hunt
    This work analyses the major controversies in the 'philosophy debates' raging throughout the field of marketing. Using an historical approach, it argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. ...
    Disponible

    94,37 €

  • A General Theory of Competition
    Shelby D. Hunt
    ...
    Disponible

    193,55 €