LIBROS DEL AUTOR: seyed bahaedin mousavi

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  • Managing E-Crm Towards Customer Satisfaction and Quality Relationship
    Abu Bakar Abdul Hamid / Bamdad Partovi / Seyed Bahaedin Mousavi
    Electronic customer relationship management (ECRM) is a comprehensive business and marketing strategy for attracting and retaining customers over the internet. The proliferation of ECRM and its alarming failure rate call for a better understanding of the relationship between ECRM and its immediate objective. Based on the literature reviewed, there are few studies that have used...
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