LIBROS DEL AUTOR: sevita frety

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  • Green Marketing Strategy in Enhancing Consumer’s Green Level
    Sevita Frety
    Environmental awareness has increased rapidly around the globe in recent years because it’s occurring now. This has lead to increasing consumer demands for greentailing. This research will therefore determine to what extent marketing mix, factors affecting consumer’s buying behavior and consumer’s knowledge on climate change issues influence the consumer’s green level. The ma...
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    72,99 €