LIBROS DEL AUTOR: sertan kabadayi

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  • THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS
    Sertan Kabadayi
    The strategic importance of marketing channels has been recognized by practitioners and researchers. Their long-term consequences make channel decisions one of the most strategically important elements of the marketing mix. They are even more critical in light of today’s multiple-channel systems. Despite its importance, multiple channel performance has received limited attentio...
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