LIBROS DEL AUTOR: sebastian lindig

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  • From Products to Service and Experience
    Sebastian Lindig
    Based on the example of Koch Media, a video games publisher, the transition of a product-focused company into a service and experience business is analysed. The company had to develop an integrated customer-centric service offering around an attractive entertainment experience. This required a transformation with fundamental implications for the company’s culture, structure, re...
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    72,92 €