LIBROS DEL AUTOR: sebastian klapdor

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  • Effectiveness of Online Marketing Campaigns
    Sebastian Klapdor
    ​Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most im...
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    66,92 €