LIBROS DEL AUTOR: sebastian grosser

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  • Reward Management
    Sebastian Grosser
    At the moment, bonus programs - alone or in combination with other instruments- are one of the most successful and most often used marketing instrumentsin B2C markets, to retain customers by giving them a bonus for loyalbehaviour. The problem is that there is still little known about why customersexactly participate in bonus programs and that especially the crucial aspect ofrew...
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    60,49 €