LIBROS DEL AUTOR: sebastian grosser

3 resultados para LIBROS DEL AUTOR: sebastian grosser

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  • Reward Management
    Sebastian Grosser
    At the moment, bonus programs - alone or in combination with other instruments- are one of the most successful and most often used marketing instrumentsin B2C markets, to retain customers by giving them a bonus for loyalbehaviour. The problem is that there is still little known about why customersexactly participate in bonus programs and that especially the crucial aspect ofrew...
    Disponible

    60,49 €

  • Reward Management as a Part of Bonus Programs in B2C Markets
    Sebastian Grosser
    Inhaltsangabe:Abstract: At the moment bonus programs are – alone or in combination with other instruments - one of the most successful and most often used marketing instruments in B2C markets, to retain customers by giving them a bonus for loyal behaviour. A typical bonus program of this kind is Payback. The problem is that still there is little known about why customers parti...
    Disponible

    81,93 €

  • Brand Licensing als Sonderform des Markentransfers
    Sebastian Grosser
    Inhaltsangabe:Zusammenfassung: Markenlizenzierung (Synonym: Brand Licensing) ist ein bedeutendes Instrument in der heutigen Marketingpraxis. Im Grunde handelt es sich um eine Sonderform des Markentransfers, welche zwar Analogien, aber auch Besonderheiten aufweist, die dem noch recht jungen Bereich des Licensing anhaften. Die Zusammenführung dieser beiden Bereiche ist das vorde...
    Disponible

    89,36 €