LIBROS DEL AUTOR: scott m cutlip

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  • Public Relations History
    Scott M. Cutlip
    This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author’s The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settler...
    Disponible

    94,57 €

  • The Unseen Power
    Scott M. Cutlip
    Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bern...
    Disponible

    199,00 €