LIBROS DEL AUTOR: scott lerman

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  • Building Better Brands
    Scott Lerman
    'Building Better Brands' (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build...
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    37,60 €