LIBROS DEL AUTOR: scott goodson

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  • Activate Brand Purpose
    Chip Walker / Scott Goodson
    SHORTLISTED: Business Book Awards 2022 - International Business Book categoryCATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary CategoryThe greatest challenge facing leaders is activating and actioning purpose based brands to the people who matter inside the company and out. Recent statistics prove that more than 87% of consumers would purchase a product because a ...
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