LIBROS DEL AUTOR: scott abel

2 resultados para LIBROS DEL AUTOR: scott abel

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  • Intelligent Content
    Ann Rockley / Charles Cooper / Scott Abel
    Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers.Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a c...
    Disponible

    29,34 €

  • The Language of Content Strategy
    Rahel Anne Bailie / Scott Abel
    The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession.Each term has been def...
    Disponible

    23,50 €