LIBROS DEL AUTOR: scott a neslin

8 resultados para LIBROS DEL AUTOR: scott a neslin

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  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER / WINER RUSSELL S
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    223,33 €

  • HISTORY OF MKTG SCI (2ND ED)
    SCOTT A NESLIN RUSSELL S WINER / WINER RUSSELL S
    The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes bot...
    Disponible

    100,57 €

  • Analyzing Consumer Response to Innovation
    Scott A Neslin
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important ...
    Disponible

    14,86 €

  • Analyzing Consumer Response to Innovation
    Scott A Neslin
    This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important ...
    Disponible

    30,65 €

  • HISTORY OF MARKETING SCIENCE, THE
    RUSSELL S WINER & SCOTT A NESLIN / WINER RUSSELL S
    The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of...
    Disponible

    49,81 €

  • HISTORY OF MARKETING SCIENCE, THE
    RUSSELL S WINER & SCOTT A NESLIN / WINER RUSSELL S
    ...
    Disponible

    211,76 €

  • Database Marketing
    Byung-Do Kim / Robert C. Blattberg / Scott A. Neslin
    Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain manage...
    Disponible

    155,64 €

  • Database Marketing
    Byung-Do Kim / Robert C. Blattberg / Scott A. Neslin
    Introduction.- Why Database Marketing.- Organized for Database Marketing.- Customer Privacy in a CRM Environment.- LTV Fundamentals.- LTV Advanced Issues.- LTV Applications.- Sources of Data.- Test Design and Analysis.- The Predictive Modeling Process.- Foundations of Statistical Modeling.- RFM Analysis.- Market Basket Analysis.- Collaborative Filtering.- Discrete Dependent Var...
    Disponible

    240,35 €