LIBROS DEL AUTOR: sarah praceus

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  • Consumer Innovation at the Base of the Pyramid
    Sarah Praceus
    Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and ...
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    66,90 €