LIBROS DEL AUTOR: sarah marschlich

2 resultados para LIBROS DEL AUTOR: sarah marschlich

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  • Corporate Diplomacy
    Sarah Marschlich
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomac...
    Disponible

    72,86 €

  • Corporate Diplomacy
    Sarah Marschlich
    This Open-Access book investigates corporate diplomacy as a legitimation strategy of multinational companies in the United Arab Emirates. The author applies a neo-institutional public relations perspective, according to which societal expectations significantly shape corporate diplomacy communication. Using a multi-method research design, the author shows how corporate diplomac...
    Disponible

    48,27 €